Who Is the Grocery Store “Holiday Shopper”?

As the winter holidays near, retailers can look forward to the most challenging and rewarding time of the year. The holiday season, though, goes beyond toys and gadgets; people gather to celebrate around meals. Grocers are thus put in a position to impact their costumer’s holidays, develop their brand and rock their bottom line. Grocers can deliver what the Holidays smell and taste and feel like.

Image from http://research.nrffoundation.com/Default.aspx?pg=9039#.VGuF9blkSg8

Image from http://research.nrffoundation.com/Default.aspx?pg=9039#.VGuF9blkSg8

Winter holiday sales, which total over $600 billion dollars, are at a record high. In 2013, consumers spent an average of $730 on gifts, food, decoration and more(1). With over 90% of Americans participating, the winter holidays sales are almost ten times larger than the second largest shopping season, back-to-school. Studies outline the holiday shopper’s profile:

  • 90% of shoppers will make gift-giving a priority
  • 98% of shoppers will make spending time with family a priority
  • 93% of shoppers intend to get together with family and friends in dinner and parties. (2)

This shows that, while most of the hype revolves around presents, the holidays are mainly about our loved ones and, most often, the food we share with them. This discovery is reinforced by consumer surveys: when asked about planned holiday spending, consumers replied as follows.

Image from http://research.nrffoundation.com/Default.aspx?pg=9003#.VGuE77lkSg-

Image from http://research.nrffoundation.com/Default.aspx?pg=9003#.VGuE77lkSg-

1 https://nrf.com/news/the-long-and-short-of-americas-consumer-holidays
2 http://www.imperialdist.com/2009/10/holiday-merchandising/

San Francisco Wholesale Produce Market Expands


San Francisco Mayor Ed Lee (center) speaks at the San Francisco Wholesale Produce Market as Steve Stamos of Mollie Stone’s Markets (left) and Larry Brucia, market board president, look on. Read More

Sutti Associates’ President/CEO Larry Brucia emcees as Mayor Ed Lee and “More than 150 produce merchants, city leaders and community members joined to celebrate the completion of the first phase of the San Francisco Wholesale Produce Market’s expansion.”

Read more from thepacker.com.

Sutti Interior Designer Goes Green

Burlingame, CA – For Immediate Release - Steve Olsen, interior design manager at Sutti Associates, has recently achieved a LEED GA professional credential from the GBCI (Green Building Certification Institute).  Larry Brucia, President of Sutti Associates, stated that having this GA (Green Associate) credential would attest to the company’s understanding and support of green design, construction and operations.

LEED (Leadership in Energy and Environmental Design) is a certification system for buildings that are planned, designed, built, operated, maintained and recycled or renewed with environment impacts and human benefits in mind.  Points are given in a rating system for achieving certain levels green building components.  The highest rating is Platinum followed by Gold, Silver and Certified.

Larry Brucia
Sutti Associates larryb(_at_)suttiassoc.com
700 Airport Blvd., Suite 260
Burlingame, CA 94010
650-343-4244 ext. 204